Bay Area Wine Company is a wine club that offers curated wine delivery subscriptions to novices, sommeliers-in-training and everyone in between. Each case is customized to suit your tastes and budget, so you won’t fall in love with a bottle outside of your price range. Plus, we know the best local and small-production wines from around the world, so you’re sure to discover emerging labels you probably haven’t heard of before. (And won’t forget anytime soon.)

In addition to wine subscriptions, we provide wine for events, like office happy hours and in-home sommelier visits. Each wine from BAWC also comes with a personalized note about the producer and region, so you can expand your wine knowledge one sip at a time. Cheers to that!


We are a wine company that believes in supporting the passionate souls that spend countless hours making beautiful wine from all over the world. We believe that clients should be completely delighted when they open a box of wine from us! We root for small producers. We believe in doing the right thing. We believe in lutte raisonnée. We believe all people in the wine industry are partners in our quest. We are here to introduce people to the wonderment and magic that wine can bring to a dinner, a moment or a memory. 


Wine Director and Owner

Amy Morgan

Amy brings an impressive blend of experience, expertise and enthusiasm to the world of wine. Amy is the wine director and owner of Bay Area Wine Company. Amy caught the wine bug early and spent her free time going to wine tastings and reading about wine regions. In 2009, Amy took the plunge and started taking sommelier courses and became a certified sommelier with the Wine and Spirit Education Trust (WSET) in 2011.

Amy spent an additional 2 years in the prestigious WSET Diploma program and graduated with merit in 2016. The WSET Diploma is a top qualification in the Wine and Spirits industry and is a pre-requisite to the Master of Wine program. The Diploma program is an in depth study of wine regions, the business of wine, winemaking and food pairings. Amy is a recent Diploma graduate and will be working towards her Masters of Wine. There are currently 322 Masters of Wine, living in 24 different countries and Amy is determined to be one of them.

Amy has held previous positions as the Wine Director for Wine Meats Cheese and Beverage Director for Shin Dig both located in San Francisco, CA. She was responsible for creating one-of-a-kind wine experiences for clients such as Salesforce, Microsoft, Uber, Pivotal Labs, RocketFuel, NetSuite, and Align Technologies through wine education, wine pairings and events. She hand-sourced a wine list of over 600+ bottles and customized unique wine education programs for each client. She also owns Mater Wine Consulting LLC where she does wine consulting and education for clients.

Prior to her life in wine, Amy held various Senior Event Management and Marketing positions in Atlanta, Boston, and San Francisco overseeing product marketing, new customer acquisition programs, marketing strategy, and events.

Amy holds a Bachelor's Degree in Journalism from the University of Nebraska and a Master's Degree in Communications from Northeastern University. Amy lives in San Francisco with her husband, Ryan (Burgundy lover) and 6-year-old daughter, Lily (her second word was cork) and 4-year-old daughter, Abby.

Curt Polikoff

Wine Manager

Curt Polikoff

Originally from Philadelphia, Curt has lived in San Francisco since 2006. It was here he had his first exposure to fine wine, which grew into a passion and ultimately a full-time profession. Curt worked at several wine bars while studying for and ultimately passing the Certified Sommelier exam in 2010 and later the WSET advanced level certification in 2016. Shortly thereafter, he had the opportunity to help manage the wine program at Alexander's Steakhouse in San Francisco under the guidance of a Master Sommelier. With that experience in hand, Curt jumped at the chance to become the Wine Director at The Tradesman Wine Bar & Bistro and curated his wine list from all around the world. Most recently, Curt decided to try his hand at wine making, vinifying a small batch of Syrah from the Yorkville Highlands in Mendocino, CA. The wine is in barrel and should be bottled sometime next year!

Curt thoroughly enjoys traveling and has been fortunate enough to tour many of world's wine regions in Europe, South America, Africa, New Zealand and, of course, the US. He has always found that wine is something best shared with friends and takes great pride in helping others find a perfect wine for the occasion.

When not pursuing his wine interests, Curt can be found playing his bass guitar with local musicians, hanging out with his two best friends (wife Carolyn and dog Reggie) and roaming the Bay Area for new and interesting restaurants.


Office Manager

Jen Toland

As Office Manager, Jen has the determination to be successful in anything she does and it shines through her work on a daily basis. Her skillful handling of communications, schedules, and details keeps our projects on track and executed seamlessly to benefit both her team and clients. She refuses to limit herself to one passion or one future. Instead she has been fortunate enough to gain more experiences, more connections and more perspectives in her own life due to the wonderful people she has met along the way.

Before devoting her time to BAWC, Jen was a Senior Project Manager at Bozell, a full-service advertising agency in Omaha, Nebraska. She had the pleasure of working with a variety of wonderful clients such as First National Bank, TD Ameritrade, Borsheims, Nebraska Wesleyan University and Lauritzen Gardens (Antique & Garden Show), just to name a few.

Jen graduated from the University of Nebraska at Omaha with a Bachelor’s degree in Business Administration and Marketing. Jen resides in Omaha, Nebraska with her husband, Brad and two children, Emily and Cole. She enjoys spending time with family and friends, volunteering at her children’s school (Kindergarten and 1 st grade), breaking a sweat at Lifetime Fitness in her group fitness classes, boating on the lake (or being anywhere around water really), and enjoying wine while creating memories with the people she loves the most.



Nikki Scott

Nikki Scott is a writer and a wine professional with experience in many facets of the industry.  She received advanced level certification in 2011 from the Wine and Spirits Education Trust (WSET), the foremost international body for wine and spirit training, and is currently a candidate for the prestigious WSET Diploma certification.

Nikki discovered her love of wine while studying Textile and Apparel Design and Management at Cornell University.  Beguiled by the wines of the Finger Lakes and realising that she had greater affinity with the laid back, epicurean lifestyle of an oenophile than with the cut-throat fashion industry, she decided to make it her life’s career.

Since then, Nikki has built her wine knowledge and skills through hands-on involvement in tasting rooms, retail outlets, and wine bars including The Barrel Room, which she founded to bring small-production wines from around the world for her customers to enjoy.

Nikki is now an independent wine writer, illustrator, educator, and consultant. Residing in Oakland, California with her husband Darren and her dog Pumpkin, Nikki loves exploring all the beautiful sights and experiences the Bay Area has to offer, including the food and wine, of course.


Director of Strategy & Marketing

Taylor Cook

Taylor Cook joins Bay Area Wine Company with a decade of experience in Marketing. Most recently as a Marketing Director with L'Oreal, specializing in brand positioning and strategy, advertising as well as consumer engagement and advocacy. Previously, Taylor spent 7 years in branding and package design for clients including Procter & Gamble, Del Monte Foods, Fidelity Investments, Johnson & Johnson and Revlon. Taylor graduated from the University of Richmond where she majored in Business Administration and French. She received her MBA from Columbia Business School.

Taylor is an avid marathon runner, amateur cook and fantasy football fanatic. She enjoys spending time with her husband and daughter and is actively involved in fundraising and volunteer efforts for the Leukemia & Lymphoma Society. She loves peppery Grüner Veltliner and big red wines – the bolder the better!


Business Operations Manager

Shelby Hill

As Business Operations Manager, Shelby Hill brings to the Bay Area Wine Company her enthusiastic approach to life.  Her solution-oriented approach and skillful handling of communications, schedules, and details keeps our projects on track and executed seamlessly.  She is skilled at responding to the unique, emerging needs of the business.  Her ability to identify issues before they become problems benefits both her team and clients.  Her accounting education and 7 years providing concierge service to high net worth clients make her a valuable asset to the company.

Shelby graduated summa cum laude with a Bachelor’s degree in Business Administration from St. Edward’s University in Austin, Texas.

Shelby resides in Oakland with her husband Josh and beautiful baby boy. She enjoys hiking in the hills of the East Bay, photography — and, of course, wine!


Social Media Strategist

Jen Dirvianskis

As an account management professional in Advertising, Jen has gained extensive experience working on integrated advertising/marketing campaigns for many well-known clients, such as Clorox, Häagen-Dazs, Nest and Audi of America. Jen has developed and led various campaign initiatives spanning across TV, print, digital and social media platforms.

One of Jen's most memorable experiences to date is crushing grapes on a vineyard in Perugia, Italy, where she studied abroad for a full year. During that year, her love and appreciation for wine strengthened, and it has continued to do so ever since.

When she isn't sipping on a buttery glass of Chardonnay on the couch in her PJ's, Jen is doing yoga, photography, watching Friends or playing the piano.

Justin Hallman

Operations Manager

Justin Hallman

Justin, a Florida native now in San Francisco for over 20-years, has spent most of his professional career in diverse capacities within the service sector. When opportunity allows, he leverages analytical thinking and an eye for detail to make meaningful improvements to his employers' workflows, minimize inefficiencies, and improve outcomes.

Justin can be found pursuing written and visual personal projects and/or shooing his puppy off the dining room table.

Emiddio Justin Massa

Operations Assistant

Emiddio Justin Massa

Emiddio discovered the world of wine while taking a year off after college to apply to medical school. He took a job working in a tasting room in the Finger Lakes of New York and after giving tours of the winery through harvest was hooked. With the end goal of becoming a winemaker, he spent several years working in wine sales and marketing before diving headfirst into wine production in 2014, Emiddio, relocated to the Bay Area for a harvest internship with an urban winery and discovered a passion for producing high end, small batch Pinot Noir.

When he isn’t in the cellar, Emiddio can often be found in the kitchen, outside training for his next marathon, or enjoying the company of friends and family over a good glass of wine.


Art Director

Jason Snell

Jason is a Los Angeles-based multidisplinary artist who created the branding and website for Bay Area Wine Company. His prior work includes creating interactive websites for HBO Emmy Award winning documentaries, building prototypes for AOL’s multi-million dollar music campaign “Sessions,” and developing web content and iPhone apps for MTV and Condé Nast magazines.

His work has been the receipient of the Art Director's Club, IAC Web, IAB MIXX, Glaad Media, and Webby Awards, and has been featured at SXSW, Sundance, and the Berlin Indepedent Film Festival.